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Social Media

Introduction

Social media is more than a collection of web technologies; it forms a meeting place for community engagement and social interaction. By creating a place for collaboration, social media brings benefits to an organization such as building relationships, developing business opportunities, supporting marketing strategies and engaging community.

We’ve developed the following series of courses to provide an overview of social media: what it is, the tools available, best practices, and how social media can impact your business communications, corporate relations and marketing strategy in today’s world.

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Who should participate?

This series of courses will appeal to anyone interested in social media or involved in the areas of marketing, communications, PR, corporate strategy, non-profit organizations, small business, private and public sectors.

Courses

Introduction to Social Media
ALEXANDRA SAMUEL and ROB COTTINGHAM
This introductory course provides an overview of social media: its history, theories and the principles behind online communication. Through hands-on demonstration of a variety of social media tools including YouTube, Twitter, Facebook, RSS, wikis and social bookmarking, you discover how these tools are shaping modern communication and how to incorporate them into everyday business and personal communications. Topics also include upcoming trends as well as predictions for what’s next in social media.
3 Wed, Sep 9-23, 6:30pm-9:30pm; UBC Robson Square, Vancouver
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Social Media for Marketing
DARREN BAREFOOT and JULIE SZABO
Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. In this course, you learn how to incorporate social media tools like Facebook, YouTube, Twitter, social bookmarking and web monitoring tools into your overall marketing strategies and tactics. We discuss the dos and don’ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette. Students are asked to develop ideas for a social media marketing campaign of their own.
4 Mon, Sep 28-Oct 26, 6:30pm-9:30pm; UBC Robson Square, Vancouver
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Managing the Blogosphere
SUSANNAH GARDENER
The blogosphere is where social media combines with content to produce ground-breaking outreach and impact for your organization. This course explores the theory of why blogging is today’s most popular area for businesses to spend marketing dollars, and gives you some of the hands-on skills you need to get started yourself. Set up a blog, develop content, learn about RSS, comments, and integration with social networking sites like Flickr, Digg, del.icio.us and others. Topics also include reaching out to bloggers who can help you accomplish your marketing and business goals. The class includes real-world case studies and a forum for brainstorming and discussion.
4 Mon, Nov 2-23, 6:30pm-9:30pm; UBC Robson Square, Vancouver
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Monetizing Online Communities through Social Media
ROCHELLE GRAYSON
Trying to sort through and make decisions about your social media strategy? Want to build and monetize an online community through social media? Learn the fundamental building blocks, such as presence, reputation, relationship and identity that define online communities, and explore business models such as advertising, digital merchandising, and branded content that best suit these different communities. Discover concrete tools to help define and establish communities that match business goals, as well as the appropriate business models to maximize success.
4 Wed Nov 18-Dec 9, 6:30pm-9:30pm; UBC Robson Square, Vancouver
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Questions? Contact Client Services.