UBC Award of Achievement in
Web Analytics
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Today's companies know the importance of the
Internet for supporting sales and marketing,
facilitating orders and supplies across the value
chain, and reinforcing the corporate brand and
market position. To achieve productive results
business managers need to know the strategies
and tactics that support web analytics. Web analytics training is of key importance for those new to this field.
The analysis of web metrics coupled with best
practices in online and offline marketing can help
drive increased revenue while reducing the costs of each
sale, and lead to well designed web sites that facilitate
rather than hinder the customer experience resulting
in increased customer satisfaction. The UBC
Award of Achievement in Web Analytics program teaches
how to
create and manage a web analytics program,
optimize the effectiveness of site content, customer support initiatives,
and the usability of the interface and navigational
structure.
upcoming courses
NOTE: Although all of the above courses are part of the Award of Achievement in Web Analytics program, courses may also be taken individually.
There have been 617 graduates from 32 countries (as of December 2011) of the UBC Award of Achievement in Web Analytics program. Click here to see what our alumni are saying about the program.
Free Webinar:
Click here to search for new times in 2012 for a free webinar on Web Intelligence.
Quick Facts:
239 alumni from the UBC Award of Achievement in Web Analytics went on to pursue the Certificate in Web Intelligence (as of February 2011)
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Also see related programs and courses:
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UBC Award of Achievement in Web Analytics is delivered in collaboration with the Web Analytics Association:
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STUDENT PROFILES
"I gained the practical knowledge and basis to start a career in web analytics. I felt confident that I could get a job back home with my new skill set.” Read more...
- Kris Irizawa, program graduate
"I enjoyed the Web Analytics Introduction very much. I think the material and the way we were able to interact in the Discussions was a great combination for learning this complex subject -- I'm so glad it was not all just numbers and math."
- Vickie McLeod, current student
2010 Jim Novo Award Winners
The Web Analytics program congratulates both Li Kim Lee and Angel Ha for tying with the highest academic score in the program and earning the Jim Novo Award of Academic Excellence. Read more...
Instructor Profile
"I enjoy sharing knowledge and expertise with students." Read more...
- Stephane Hamel, online program tutor
The UBC Award of Achievement in Web Analytics earned a CAUCE Award of Excellence.
Read more...
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Read more about the UBC Award of Achievement Web Analytics in an interview with Senior Program Leader Raquel Collins in Practical eCommerce magazine.
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