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Program Format and Curriculum

100% Online Courses

The UBC Award of Achievement in Web Analytics is delivered comprehensively in four 100% online part-time courses. Each course is run over approximately four weeks and participants should plan to spend an average of six to ten hours per week in each four week course reading case studies and white papers as well as completing online reading, online discussions, and independent study. Assessments are based on assignments and individual projects that have scheduled completion dates.

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Required Courses

To obtain a UBC Award of Achievement in Web Analytics, you must take all four courses starting with Introduction to Web Analytics. The suggested sequence for the remaining three is "Web Analytics for Site Optimization", "Measuring Marketing Campaigns Online", and "Creating and Managing the Analytical Business Culture", as there will be some information from previous courses that assist in the learning for later courses within the series. Each course is delivered over 4 weeks.

NOTE: Please check back often for additional availability. Courses do fill very quickly, so please register as soon as possible to reserve your seat. Registrations are done on a first-come, first-served basis. Directions for online registering may be found here. We recommend you read these before proceeding.

Web Analtics Association (WAA) Member Discount: This applies only to "Professional" and "Corporate" WAA members.

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Prerequisite: Introduction to Web Analytics*

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Prerequisite: Introduction to Web Analytics*

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Prerequisite: Introduction to Web Analytics*

*To postpone or waive the prerequisite, you must fill out the Prior Learning Assessment form to be pre-approved by a Program Leader.

"The demand for improving web site profitability through visitor analysis is global and exploding, because every single business with a web site can benefit from it. The problem we're faced with as an industry is the demand for people with these business-oriented web analytics skills far outstrips the number of people with the skills, because it has been difficult for people to acquire these skills − there was no business-oriented web analytics training available in an accessible, packaged, structured, and practical format. The web analytics Award of Achievement Program the WAA created with UBC fills this void perfectly by drawing on the talent of web analytics experts throughout the world to teach practical, hands-on material people can put to use immediately."

- Jim Novo
Co-Chair, Education Committee
Web Analytics Association