Web intelligence is a combination of web analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.

The Certificate in Web Intelligence provides a solid grounding in web analytics techniques plus knowledge of data warehousing, dimensional model design, business process improvement, management, leadership and team-building, and other related topics.

Who Should Participate

This program is designed for people who wish to enter the field of web analytics including those whose job functions include marketing, website design, corporate branding and product positioning, or other aspects of database-driven marketing. The focus of the program is on understanding how technology is used to achieve business objectives. People who are well-suited for web analytics tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.

Participant BENEFITS

This program is designed and facilitated by leading industry experts and web analytics professionals throughout North America. Upon completing the certificate requirements, students will be able to:

Apply proven web analytics methodologies to increase a web site’s effectiveness in marketing products and services, and increasing customer conversion rates
Use data warehouse concepts to identify relevant data and aggregate those data into a single depository for more effective trend analysis and website performance statistics
Improve your organization’s bottom line through a more effective web presence and enhanced data analysis for successful decision making
Move your career ahead by gaining in-demand knowledge and skills

Program Delivery

Delivered 100% online, this program includes the four courses that comprise the UBC Award of Achievement in Web Analytics, plus courses offered through UC Irvine Extension. The part-time curriculum encompasses a significant amount of reading, case studies and white papers, in conjunction with online learning activities such as lectures, group discussion and research. Participants are assessed on assignments and projects.

The certificate includes four required courses offered through UBC Continuing Studies, plus two elective courses offered through the University of California, Irvine Extension, for a program total minimum of six courses.

Program Fees

Course fees are paid on a course-by-course basis. The total program fee is approximately $4,240CAD* (depending on chosen elective courses and exchange rate) plus a $125USD Request to Graduate fee payable to UC Irvine Extension payable upon completion of the program.

*Books for UC Irvine Extension courses are an extra cost.

If you have any questions, refer to our FAQ or contact our Client Services department.

To reserve your spot in a course please register for the course by following the corresponding links on the Curriculum page.

2010 Graduate Survey Results

As of February 2011 there have been 36 graduates from the UCI Web Intelligence Certificate Program and another 203 alumni from the UBC Award of Achievement in Web Analytics are expected to pursue the Web Intelligence Certificate.

Graduates of the Award of Achievement in Web Analytics Program were surveyed in 2010* and the results were as follows:

Salaries of alumni resulted in the median being in the $50,000-$100,000 range.
100% said that they would recommend the program to others.
100% indicated that they “agree” or “strongly agree” that the program was a good investment of time and money.
83% felt this program gave them a good foundation in the applied skills and knowledge they need.
100% indicated that they “agree” or “strongly agree” that overall the program was a positive learning experience.
83% felt that employers or colleagues recognize and value their certificate qualifications.
Graduates of the program are employed in some of the following careers: Brand Analyst, Director, Internet Senior Consultant, Internet Coordinator and Web Analyst.

*Information is based on 6 responses to the survey. Students graduated in their program between April 1-Dec 31, 2009.

2009 GRADUATE SURVEY RESULTS

Graduates of the Web Intelligence Certificate Program were surveyed in 2009* and the results were as follows:

Salaries of alumni resulted in the median being in the $75,000-$100,000 range.
100% said that they would recommend the program to others.
100% indicated that they “agree” that the program was a good investment of time and money.
100% felt this program gave them a good foundation in the applied skills and knowledge they need.
100% indicated that they “agree” that overall the program was a positive learning experience.
100% felt that employers or collegues recognize and value their certificate qualifications.
Graduates of the program are employed in some of the following careers: Marketing Science Director; Online Marketing Manager; Senior Web Analyst.

*Information is based on 3 responses to the survey.

Last reviewed 22-Mar-2011

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